T’SPOT is a wine brand 
curated and launched by 
‘TOP’ Seung-hyun Choi, 
a major K-pop artist 
and movie star, repre-

senting South Korea.

TOP Seung-hyun Choi 
personally participated 
in the whole wine 
selection processes, 
such as base wine 
selection, blending, 
and vintage choice.  
And on top of the wine 
selections, he himself 
walked through all the 
branding and packaging 
related workflows as 
well, including the 
label art curation and 
bottle design.  

T'SPOT wines are planned, 
branded and operated in 
partnership with Jae Bum 
Park at Vino P Co.(former 
CEO of Keumyang Interna-

tional Co.), who is also 

his friend.

Through rigorous tasting 
and selection processes, 
T’SPOT wines were able to 
find the most adequ-

ate producing partner 
such as Jean-Luc Thunevin 
(aka ‘Bad Boy’), a pion-

eer of garage wine in 

Bordeaux, France. And 

all producers of T’SPOT 

wines would share the 

same ideas of T’SPOT 

brand concept, and 
as in the example of 
Thunevin team, they 

would also need to have 

well established repu-

tation for extraordinary 

skillsets and expertise 

in wine production.

T’SPOT wines are being 
planned to be available 
for several countries 
around the world. 
In Korea, T’SPOT wines 
will be imported and 
distributed via Keumyang 

International Co., 
a leading wine importer 
in Korea.

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All T’SPOT wines reflect 
the taste of TOP Seung-
hyun Choi, incorporating 
his wish ‘to share good 
wines with as many 
people as possible at 
a reasonable price’ and 
a message for ‘a new 
departure’.

T'SPOT wines can be 
categorized as 'classic 
style' wines that are 
devoted to the ‘well-made 
and well-balanced’ wines 
that come with charm and 

elegance. Passing through 

TOP Seung-hyun Choi’s 

high standards in selec-

ting these wines, T’SPOT 
wines are suggested to be 
the wines of the choice 
for many people as they 

provide high quality 

while being affordable and 
suitable for many 
different occasions.

As for the visual con-

text of the wines, TOP 

Seung-hyun Choi chose 

the ‘Direction #50’ as 

the front label of the 

wines. 

‘Direction #50’ is a 

large oil on canvas 

work created by Kohei 

Nawa, renowned Jap-

anese contemporary 

artist who is also his 

old friend.

While choosing all 

packaging and design 

elements, including 

front and back label, 

and foil capsule, he 

pursued only the 

‘minimal’ concept, 

eliminating all un-

necessary components.

A very well-known 

contemporary art co-

llector, TOP Seung-hyun 

Choi selected this 

particular painting 
among various art works 
as the final label for 
T'SPOT wines with a 
wish to share his feel-

ings of ‘watching 

together and apprecia-

ting the countless 

shooting stars outside 

the window’ with those 

who drink and enjoy 

his wines.